SFE IMPACT

Publications

"The Leadership Essentials"

“The Leadership Essentials” is a Workplace Series presentation that focuses on various aspects of success in the corporate domain. The Leadership Essentials identifies a number of important action areas for succeeding in the most critical of business functions – leadership. The book is the distilled wisdom of the authors’ combined professional experience in the pharmaceutical, lifestyle, sports, and education domains. Leadership has many facets and many pitfalls. The important focus areas for successful leadership have been highlighted with examples. The book is divided into 10 chapters, and the reader is taken through a set of workbooks that will help one introspect, examine, and position oneself for leadership roles. The chapter themes have been curated carefully and developed in a conversational manner so that the aspiring leader can maximize the benefits in an easy, step-by-step leadership journey. In every chapter, there are exercises to help the reader practice and synthesize the lessons. This work focuses on ‘Learning by doing’ as the most effective self-improvement technique. Whether it is SMART goal setting, vision development, or situational leadership, this workbook has it all. Interesting vignettes add a unique flavor of relevance to each chapter. This book is intended to be an aspiring leader’s constant companion. Existing leaders too can benefit immensely from this book by reflecting upon and examining their leadership journey in comparison to those mentioned in the chapters inside.

The Sales Manager’s Essentials

About the Book: A Sales Manager’s job has become all the more demanding in the new era. However, the fundamentals remain the same. This workbook, like its predecessor “The Leadership Essentials”, is designed to offer practical guidance to young and ambitious sales managers to help them excel in their chosen profession. Sales Management is a proving ground for genuine business developers. It’s a challenging field. The 10 essentials for sales managers discussed in this book will assist sales managers in delivering to the highest standards and becoming sales leaders. Sales Managers have to achieve ever-increasing sales targets, strategize and manage key accounts, build high-performance teams, execute sales planning and review, acquire the right talent to keep the sales juggernaut moving forward, organize on-the-job training, provide purposeful coaching, offer holistic mentoring, develop sales skills of team members, and thereby developing the qualities required of sales leaders. Readers of this book will benefit directly and immediately from the shared tips and techniques, reflections and experiences. Instead of being theoretical and preachy, this book attempts to keep the sales manager’s essentials simple, practical and doable. Sales personnel at all levels will positively benefit from the contents of this book written by the authors with nearly half a century of cumulative experience in the lifestyle goods and pharmaceutical industries.

Sales is the heartbeat of any organization

Sales is the heartbeat of any organization, the engine that drives growth and sustainability.
Many of us entered the sales profession with high aspirations—whether by choice or by chance. Over time, we’ve come to love this field, dedicating ourselves to it, building our livelihoods, and striving to advance our careers.
Unlike other professions with specific academic paths, sales has often required us to learn on the job. Few institutions offer specialized courses in sales, and I too began without formal training.
But, like any performance-driven role, success in sales demands continuous upskilling.
This book aims to upskill sales executives and help them progress in their careers.
With over 35 years of experience and 1,000 + training and review sessions , I’ve crafted this book to provide practical insights on mastering seven essential sales skills.
My goal was to keep it concise, approachable, and jargon-free, using personal anecdotes, practical tips, and memorable acronyms for quick recall.
Whether you’re a seasoned sales executive, a sales training manager, or new to the sales profession, I hope this book ignites your path to success.